Analytics
How to read and export the Social Listening analytics — trends, platform and tag breakdowns, and sentiment distribution — in LFX Self Serve.
Last updated
This article applies to users with the executive-director persona and to LF Staff. The Analytics tab of the Social Listening page turns your mentions into charts and summary statistics.
Open the Analytics tab
- Open Social Listening from the Metrics section of the left navigation in the Foundation lens.
- Select Analytics at the top of the page, next to Feed.
Set the scope
The project, platform, and period selectors scope every panel. The five analytics panels read governed values for that scope. Search and the Feed tab filters — Sentiment, Relevance, Language, Has Title, Authors, Keywords, and Tags — do not change those analytics numbers; they narrow the mentions feed and Mentions by Tag only. The notice above the panels explains this distinction, and the active-filter pills remain visible because they still affect Mentions by Tag.
Saved views follow the same rules: their search and content-filter settings narrow only the feed and Mentions by Tag. Bookmark and read-state filters remain feed-only.
- Project — every project in the foundation (the default) or a single project
- Platform — every platform (the default) or a single platform
- Period — Year to Date, Last 3 months, Last 6 months, or an individual month
Changing any selector reloads all panels for the new scope.
Governed analytics refresh hourly. The Analytics as of time above the panels shows when those values were computed. Cached panel results can lag the hourly model refresh by up to five minutes.
Read the panels
Stat cards
Three cards summarize the current scope:
- Total Mentions — the number of mentions, with the count of projects they span
- Negative Sentiment — the share of mentions classified as Negative
- Positive Sentiment — the share of mentions classified as Positive
Each card shows a trend delta comparing the current period with the previous one. For Negative Sentiment the colors invert: an increase in negative mentions shows red, a decrease shows green.
The delta is hidden when the previous period has no mentions or fewer than 20% of the current period's mentions, because that comparison would be misleading.
Mentions Over Time
A line chart of mention volume across the period, with one line per project so you can compare traction between projects.
Mentions by Platform
The five platforms with the most mentions in the current scope, each with its share of the total. Select a platform row to drill down — the page switches to the Feed tab filtered to that platform. (Rows that group several sources, such as Other, are display-only.)
Mentions by Tag
The most common tags on mentions in the current scope, ranked by count. Unlike the five governed panels, this panel also follows search and the Feed tab content filters.
Mentions by Project
The five projects with the most mentions, ranked by count.
Sentiment Distribution
A single bar showing the Positive, Neutral, and Negative split across all mentions in the current scope, with the count and percentage for each segment.
Export analytics as PNG
Select the download button at the top right of the page to save the entire Analytics view as a PNG image — useful for slides and reports. The button is disabled while any panel is still loading, so exports never capture placeholder skeletons.
Related
- Mentions Feed — the individual mentions behind these numbers
- Saved Views — save and share feed filter combinations
- Social Listening FAQ — data sources and freshness